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                                       Details for article 16 of 18 found articles
 
 
  Testing to prevent bad translation: Brand name conversions in Chinese–English contexts
 
 
Title: Testing to prevent bad translation: Brand name conversions in Chinese–English contexts
Author: Kum, Doreen
Lee, Yih Hwai
Qiu, Cheng
Appeared in: Journal of business research
Paging: Volume 64 (2011) nr. 6 pages 7 p.
Year: 2011
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 16 of 18 found articles
 
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