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Journal description
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Details for article 13 of 19 found articles
| Title: |
Sponsorship portfolio as a brand-image creation strategy |
| Author: |
Chien, P. Monica Cornwell, T. Bettina Pappu, Ravi |
| Appeared in: |
Journal of business research |
| Paging: | Volume 64 (2011) nr. 2 pages 8 p. |
| Year: |
2011 |
| Contents: | |
| Publisher: |
Published by Elsevier B.V. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 13 of 19 found articles
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