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                                       Details for article 7 of 16 found articles
 
 
  Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies
 
 
Title: Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies
Author: Dutta, Sujay
Pullig, Chris
Appeared in: Journal of business research
Paging: Volume 64 (2011) nr. 12 pages 7 p.
Year: 2011
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 7 of 16 found articles
 
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