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Journal description
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Details for article 6 of 20 found articles
| Title: |
Effects of age, need for cognition, and affective intensity on advertising effectiveness |
| Author: |
McKay-Nesbitt, Jane Manchanda, Rajesh V. Smith, Malcolm C. Huhmann, Bruce A. |
| Appeared in: |
Journal of business research |
| Paging: | Volume 64 (2011) nr. 1 pages 6 p. |
| Year: |
2011 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 6 of 20 found articles
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