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                                       Details for article 12 of 20 found articles
 
 
  Marketing and society: Preface to special section on volunteerism, price assurances, and direct-to-consumer advertising
 
 
Title: Marketing and society: Preface to special section on volunteerism, price assurances, and direct-to-consumer advertising
Author: Iyer, Easwar S.
Bhattacharya, C.B.
Appeared in: Journal of business research
Paging: Volume 64 (2011) nr. 1 pages 2 p.
Year: 2011
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 12 of 20 found articles
 
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 Koninklijke Bibliotheek - National Library of the Netherlands