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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 13 of 19 found articles
| Title: |
How can a shareholder value approach improve marketing's strategic influence? |
| Author: |
Lukas, Bryan A. Whitwell, Gregory J. Doyle, Peter |
| Appeared in: |
Journal of business research |
| Paging: | Volume 58 (2005) nr. 4 pages 9 p. |
| Year: |
2005 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 13 of 19 found articles
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