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Journal description
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Details for article 14 of 19 found articles
| Title: |
Reply to commentary on “Understanding brand performance measures: using Dirichlet benchmarks” |
| Author: |
Uncles, Mark D. Ehrenberg, Andrew S.C. Goodhardt, Gerald J. |
| Appeared in: |
Journal of business research |
| Paging: | Volume 57 (2004) nr. 12 pages 2 p. |
| Year: |
2004 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 14 of 19 found articles
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