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  An investigation of the impact of promotions on across-submarket competition
 
 
Title: An investigation of the impact of promotions on across-submarket competition
Author: Kannan, P.K
Yim, Chi Kin (Bennett)
Appeared in: Journal of business research
Paging: Volume 53 (2001) nr. 3 pages 13 p.
Year: 2001
Contents:
Publisher: Elsevier Science Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

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