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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 3 of 6 found articles
| Title: |
Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad |
| Author: |
Lafferty, Barbara A. Goldsmith, Ronald E. |
| Appeared in: |
Journal of business research |
| Paging: | Volume 44 (1999) nr. 2 pages 8 p. |
| Year: |
1999 |
| Contents: | |
| Publisher: |
Elsevier Science Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 3 of 6 found articles
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