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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 1 of 7 found articles
| Title: |
Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions |
| Author: |
Kumar, V. Pereira, Arun |
| Appeared in: |
Journal of business research |
| Paging: | Volume 40 (1997) nr. 1 pages 13 p. |
| Year: |
1997 |
| Contents: | |
| Publisher: |
Elsevier Science Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 1 of 7 found articles
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