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Journal description
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Details for article 3 of 13 found articles
| Title: |
Bundling as a strategy for new product introduction: Effects on consumers' reservation prices for the bundle, the new product, and its tie-in |
| Author: |
Simonin, Bernard L. Ruth, Julie A. |
| Appeared in: |
Journal of business research |
| Paging: | Volume 33 (1995) nr. 3 pages 12 p. |
| Year: |
1995 |
| Contents: | |
| Publisher: |
Published by Elsevier B.V. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 3 of 13 found articles
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