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Journal description
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Details for article 7 of 12 found articles
| Title: |
Moderating effects of prior knowledge on the perceived diagnosticity of beliefs derived from implicit versus explicit product claims |
| Author: |
Kardes, Frank R. Kim, John Lim, Jeen-Su |
| Appeared in: |
Journal of business research |
| Paging: | Volume 29 (1994) nr. 3 pages 6 p. |
| Year: |
1994 |
| Contents: | |
| Publisher: |
Published by Elsevier B.V. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 7 of 12 found articles
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