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                                       Details for article 5 of 5 found articles
 
 
  The moderating role of brand familiarity in reference price perceptions
 
 
Title: The moderating role of brand familiarity in reference price perceptions
Author: Biswas, Abhijit
Appeared in: Journal of business research
Paging: Volume 25 (1992) nr. 3 pages 12 p.
Year: 1992
Contents:
Publisher: Published by Elsevier B.V.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 5 of 5 found articles
 
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 Koninklijke Bibliotheek - National Library of the Netherlands