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Journal description
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Details for article 32 of 48 found articles
| Title: |
Negative word of mouth for a failed innovation from higher/lower equity brands: Moderating roles of opinion leadership and consumer testimonials |
| Author: |
Dalman, M. Deniz Chatterjee, Subimal Min, Junhong |
| Appeared in: |
Journal of business research |
| Paging: | Volume 115 () nr. C pages 1-13 |
| Year: |
2020 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 32 of 48 found articles
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