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                                       Details for article 24 of 38 found articles
 
 
  Seeking pleasure or avoiding pain: Influence of CEO regulatory focus on firms' advertising, R&D, and marketing controversies
 
 
Title: Seeking pleasure or avoiding pain: Influence of CEO regulatory focus on firms' advertising, R&D, and marketing controversies
Author: Kashmiri, Saim
Gala, Prachi
Nicol, Cameron Duncan
Appeared in: Journal of business research
Paging: Volume 105 (2019) nr. C pages 227-242
Year: 2019
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 24 of 38 found articles
 
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