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                                       Details for article 19 of 38 found articles
 
 
  Looking beyond traditional measures of advertising impact: Using neuroscientific methods to evaluate social marketing messages
 
 
Title: Looking beyond traditional measures of advertising impact: Using neuroscientific methods to evaluate social marketing messages
Author: Gountas, John
Gountas, Sandra
Ciorciari, Joseph
Sharma, Piyush
Appeared in: Journal of business research
Paging: Volume 105 (2019) nr. C pages 121-135
Year: 2019
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 19 of 38 found articles
 
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