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Journal description
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Details for article 10 of 16 found articles
| Title: |
Protecting your brand against the heartbreak of genericide |
| Author: |
Walsh, Michael G. |
| Appeared in: |
Business horizons |
| Paging: | Volume 56 (2013) nr. 2 pages 8 p. |
| Year: |
2013 |
| Contents: | |
| Publisher: |
Kelley School of Business, Indiana University |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 10 of 16 found articles
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