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                                       Details for article 22 of 23 found articles
 
 
  The value of branding for B2B service firms—The shareholders' perspective
 
 
Title: The value of branding for B2B service firms—The shareholders' perspective
Author: Guenther, Miriam
Guenther, Peter
Appeared in: Industrial marketing management
Paging: Volume 78 (2019) nr. C pages 88-101
Year: 2019
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 22 of 23 found articles
 
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