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  Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forces
 
 
Title: Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forces
Author: Augusto, Mário
Coelho, Filipe
Appeared in: Industrial marketing management
Paging: Volume 38 (2009) nr. 1 pages 15 p.
Year: 2009
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 10 of 14 found articles
 
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