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                                       Details for article 25 of 201 found articles
 
 
  Broadening the scope of the resource-based view in marketing: The contingency role of institutional factors
 
 
Title: Broadening the scope of the resource-based view in marketing: The contingency role of institutional factors
Author: Auh, Seigyoung
Menguc, Bulent
Appeared in: Industrial marketing management
Paging: Volume 38 (2009) nr. 7 pages 12 p.
Year: 2009
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 25 of 201 found articles
 
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