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                                       Details for article 21 of 201 found articles
 
 
  Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer–employee rapport
 
 
Title: Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer–employee rapport
Author: Biedenbach, Galina
Bengtsson, Maria
Wincent, Joakim
Appeared in: Industrial marketing management
Paging: Volume 40 (2011) nr. 7 pages 10 p.
Year: 2011
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 21 of 201 found articles
 
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